Project Description
With decades of success as a B2B employee wellness platform, WellVisor came to us with a goal to pivot and rebrand as a direct-to-consumer web and mobile app. With a new consumer in mind, we repositioned the brand as a radically simple approach to self improvement. After completing the branding, we went back to the drawing board to reimagine the app experience. Over 6 sprints, we designed, tested, and prototyped a high-fidelity app as well as a content library that ensured the client could continue to expand.
Services
App Design (UX/UI)
Web Design
Art Direction
Walkthroughs are WellVisor's core offering. Across 4 categories — Mental, Nutrition, Physical, and Proaction — these step-by-step programs guide people toward their goals. We developed color and symbol codes to help users recognize these distinct categories.
We created a library of symbols to represent WellVisor's value propositions, products, and functions of the app itself.
Each step of the walkthrough is two parts: a written 'lesson' and an action step. We designed the action step to be ever-present at the bottom of the lesson, so users can swipe up to preview their 'homework.'
