House of Wallis – Peruvian Connection

Project Description

A fashion visionary and former editor-in-chief of Marie Claire, Glenda Bailey is known for her bold color and pattern. She’s always on the lookout for the next big thing. One day in New York, she’s struck by a gorgeous sweater. She sets out to find where it came from and discovers a 45-year old brand that’s been right under her nose. How have these unique pieces been so under the radar? The clothes are beautiful – designed in-house and produced by Peruvian textile masters using luxury fibers – but the silhouettes skew classic.

Through Glenda’s collaboration with Peruvian Connection, a truly unique collection is born. For the loyalist, an opportunity to try a daring silhouette; for the modernist, an invitation to acquire a statement piece that will last for generations.

Services

Concept
Direction
Cinematography
Editing

"Being stigmatized for any reason can be really stressful. But in addition to that, stigma often leads to social retreat and isolation. And all of these things can have a really dramatic negative toll on our mental health and wellbeing.

Dr. Justin Lehmiller

"We need to normalize sexual health the way we normalize everything else in healthcare. With other diagnoses, we focus on treatment and outcome, but with STIs, we're burdened by this extra layer of shame and stigma."

Dr. Jessica O'Reilly

We leveraged the bathroom mirror to hone in on our main character's transformation: from uncertainty before she takes the test, to despair after experiencing stigma on social media, and optimism after receiving advice and encouragement from a telemedicine doctor.