RIYA is a New York based clothing brand for the sophisticated woman with an eye for one-of-a-kind pieces. RIYA offers approachable luxury in a fashion-forward line of handmade garments featuring traditional Indian sewing and embroidery techniques.
- Brand Identity
- Web Design
Our approach to the identity was led by the idea of striking a balance between femininity, luxury, and strength. The contrast in the wordmark's letterforms creates a sense of grace and movement while a notch in the 'R' adds just a touch of edge.