Summary

RIYA is a New York based clothing brand for the sophisticated woman with an eye for one-of-a-kind pieces. RIYA offers approachable luxury in a fashion-forward line of handmade garments featuring traditional Indian sewing and embroidery techniques.

Services

  • Brand Identity
  • Stationary
  • Web Design
Our approach to the identity was led by the idea of striking a balance between femininity, luxury, and strength. The contrast in the wordmark's letterforms creates a sense of grace and movement while a notch in the 'R' adds just a touch of edge.
Receipt Holder
For direct-to-consumer purchases, the receipt is housed in a beautiful scarlet envelope which reiterates the company's purpose.
Typography
For RIYA's headline typeface, we choose Freight Display. It has a a great level of contrast, exudes elegance, and is not too fragile. Plus, the italics are beautiful.