Lua is a self-proclaimed 'ramen party bar' in Bushwick, serving up casual Japanese-Hawaiian food (plus Brazilian cocktails) to neighborhood night owls. The multi-cultural bar and restaurant focuses on delicious, unfussy, and affordable food with a chill atmosphere to match.


  • Brand Identity
  • Print Materials
The striking & simple logo is a graphic interpretation of their one-of-a-kind woodworked bar which spells LUA. Taking cues from interior design, we created a pattern based on the bar’s beautiful wallpaper. This pattern added some graphic interest to the backs of the business cards and menus. Yellow and red used throughout aim to suggest their Asian-focused menu.