Equinox is an upscale fitness club with an editorial network called Furthermore which produces a range of online content in the categories of fitness, nutrition, health, travel and style. We were hired to shoot two videos for the Furthermore brand, each with a unique concept and visual style.



The first of these videos presents a unique workout in a clean NYC studio space.  We went handheld to give the film a more dynamic feeling that would match the workout, and opted for a simple lighting setup utilizing the studio's available natural light.
This second Equinox video is a fun take on summer's swimwear trends.  We kept the shots simple and let the models (and compositors) work their magic.